A bright orange poster on a tiled sidewalk promoting low-calorie, high-spirits drinks, with two oranges on the ground nearby and a shadow cast by a bike or railing.

Triple high seltzer

Event Collateral

Triple is the Original High Seltzer – all natural, 15-25 calories per can & always delicious. As the first entry point to the brand for many, this event collateral’s intent was to convey the reasons everyone loves Triple
(providing all the fun and none of the hangover).

Presented by Will & Co. Studio

The why:

Goal is to create an exciting booth setup that draws attention toward brand discovery & awareness. Through vibrant and energetic photography, unique typographic expressions and eye catching textures brand expressions are juxtaposed to draw in new & existing customers.

Multiple cans of drink triple high seltzer with flavors including grapefruit and lime, on a green background with text stating 'highly social' and a QR code for more information.
A promotional flyer for Triple High Seltzer featuring a hand squeezing half a grapefruit over an open can of Triple High Seltzer with grapefruit flavor. The background is a blue sky with clouds, and there is a yellow and green logo reading 'ReaL Buzz.' Bold green text asks, 'What is a Triple High Seltzer?' and describes it as a bubbly, THC-infused seltzer with no calories or hangover.
A circular orange paper with pink text and graphic. The text says 'FEEL RIGHT - REAL FRUIT.' In the center, there is a pink outline of a sliced fruit, resembling a citrus or orange slice.
A promotional booth for Triple High Seltzer featuring a green and white tent with branding and slogans promoting a hangover-free experience, 3mg THC, and all-natural ingredients. The booth displays cans, banners, and a counter with product logos.
A promotional outdoor banner beside a pool advertises a THC-infused seltzer called Triple Lime, highlighting its quick effects and health benefits.

The team:

Creative Direction by Tracey Williamson, Art Direction, Graphic Design & Photography by Meg McGinley