Wink Look Book

Magazine cover featuring a woman wearing red sunglasses and jewelry, sitting on a swing, with text about a celebration event.

Quinceañera

15 Roses is an exclusive designer collection available at David’s Bridal that catering toward the Quinceañera customer. This look book was designed as part of a series of digital look books to help teens browse styles and get inspiration for what to wear for their special day.

FOR DAVID’S BRIDAL

The why:

Create an immersive experience for teens to browse and get inspired by style & aesthetic.

Open magazine featuring a page with the header 'Every Celebration starts here' and a collage of nine women in various dresses, some in color and some in black and white, celebrating and posing in different settings.

A woman in a white ball gown is smiling and looking to her right on a textured wall background. On the adjacent page, another woman in a blue dress is holding a plate with a slice of cake and a fork, smiling, on a staircase with a pale wall background.

Open magazine spread showing a young woman in a wedding dress, with two smaller photos of the back of the dress and a different angle, alongside text that says "All that GLITTER" and "FIFTEEN ROSES".

Magazine pages featuring a birthday celebration with a woman holding balloons and a cake with the number 15 for her quinceañera.

The team:

Creative Direction by Bryan Dow, Art Direction & Graphic Design by Meg McGinley, Photography by Juan Chami & Liz Von Hoene, Copy by Catherine Strawn.