Lagos Campaign

My Gold My Way

Smartphone displaying a jewelry website featuring gold and silver bracelets and rings, with an image of someone wearing jewelry.

At Lagos, mixing pieces to curate your personal style is part of the brand ethos. The My Gold My Way digital campaign inspired customers to wear gold pieces their way.

FOR LAGOS JEWELRY

The why:

Create a digital campaign that feels authentic and inspiring to the customer by using in-house style experts and style cues from other customers on ways to wear their gold pieces.

Laptop screen displaying a website about Lagos jewelry, with images of bracelets, watches, and a makeup artist.
Three spiral bracelets, one gold with bead accents, one silver with pearls, and one silver and gold with bead details, arranged on a white background.

The team:

Creative Direction by Catherine Mouttet, Art Direction by Meg McGinley, Graphic Design by Meg McGinley.