Sale-A-Bration

The Semi Annual
Laptop on a small round table displaying a semi-annual sale advertisement against a backdrop of red curtains.

Brand identity for David’s Bridal Semi Annual Clearance Sale that becomes part of the brand’s promotional visual language.

FOR DAVID’S BRIDAL

The why:

Create an identity for the David’s Bridal Semi-Annual Sale that will live cross-channel year over year and gain customer recognition.

Sale poster with bold red and white lettering on a black background, advertising 30-50% off and clearance.
Text-based graphic promoting a semi-annual sale with the phrase 'The Semi-Annual Sale-A-Bration!'
A person holding a smartphone displaying a beauty salon's semi-annual sale with images of a woman smiling among pink flowers, offering 30-50% off and up to 70% off original prices.

The team:

Creative Direction by Bryan Dow, Art Direction by Meg McGinley, Graphic Design by Meg McGinley & Katie Hennessy, Copy by Catherine Strawn.